PRIVACY POLICY: PRIMES PRECIOUS METALS

Last updated: e.g., April 27, 2026

Primes Precious Metals operates this website and store to provide a curated precious metals investment and shopping experience (the “Services”). Our store is powered by Shopify, which enables us to deliver these Services efficiently and securely. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our site, make a purchase, or communicate with us.

1. PERSONAL INFORMATION WE COLLECT

We collect information that identifies or can be reasonably linked to you. This includes:

Contact Details: Name, billing/shipping address, phone number, and email.
Financial Information: Payment card details, transaction history, and payment confirmations.
Account Information: Usernames, passwords, and security preferences.
Transaction Data: Items viewed, cart activity, wishlists, and order history.
Communications: Information provided during customer support inquiries or direct messages.
Technical Data: IP address, device type, browser information, and network connection details.

2. SOURCES OF INFORMATION

We gather data through three primary channels:

Direct Interaction: Information you provide when creating an account or placing an order.
Automated Technologies: Data collected via cookies and pixels as you navigate our site.
Third Parties: Information from service providers (like payment processors) and marketing partners.

3. HOW WE USE YOUR INFORMATION

We process your data to fulfill our contract with you and for legitimate business interests, including:

Service Delivery: Processing payments, fulfilling orders, and arranging secure shipping.
Communication: Providing order updates, responding to inquiries, and maintaining our business relationship.
Security & Fraud Prevention: Monitoring for malicious activity and ensuring a secure shopping environment. This is critical in the precious metals industry to protect both the customer and the business.
Marketing: Sending promotional offers or tailored advertisements (where you have consented).
Legal Compliance: Adhering to anti-money laundering (AML) regulations and responding to valid legal requests.

4. DISCLOSURE OF INFORMATION

We may share your data with:

Shopify & Service Providers: Essential partners for IT management, shipping, and payment processing.
Business Partners: For marketing and personalized advertising.
Legal Authorities: When required to comply with the law, enforce our Terms of Service, or protect the rights and safety of our users.

5. RELATIONSHIP WITH SHOPIFY

As our platform provider, Shopify processes your personal information to improve its services. This may involve data transfer to countries outside of your residence. Shopify’s use of your data is governed by the Shopify Consumer Privacy Policy.

6. DATA SECURITY AND RETENTION

While we employ robust security measures, no system is impenetrable. We recommend using secure channels for sensitive communications. We retain your information only as long as necessary to manage your account, provide Services, comply with legal obligations, or resolve disputes.

7. YOUR RIGHTS (UK & EEA)

As a resident of the UK or EEA, you have specific rights under the GDPR and Data Protection Act:

Access & Portability: Request a copy of the data we hold about you.
Correction & Deletion: Request the update or removal of inaccurate or unnecessary data.
Withdrawal of Consent: Opt-out of marketing communications at any time.
Objection: Ask us to restrict or stop processing your data for specific purposes.

8. INTERNATIONAL TRANSFERS

We may transfer and store your information outside of the UK. When doing so, we rely on recognized legal mechanisms, such as Standard Contractual Clauses, to ensure your data receives an equivalent level of protection.

9. CHILDREN’S PRIVACY

Our Services are not intended for children. We do not knowingly collect information from individuals under the age of majority.

10. CONTACT US

For questions regarding our privacy practices or to exercise your data rights, please contact the Primes Precious Metals Data Controller:

Email: info@primespreciousmetals.com

Address: